Building Brand Loyalty: How to Turn Customers Into Lifelong Fans

By Marisa Hochberg : https://www.forbes.com/sites/katiechang/2019/06/30/a-look-inside-the-surf-lodge-sanctuary-the-hamptons-new-wellness-destination/

Loyalty programs have been a staple of the modern business world for almost as long as companies have existed. But today, loyalty is more than just a marketing tool to attract new customers or drive retention among existing ones. It’s about much more than that. It’s about brand loyalty, and how a company can leverage the concept to build and strengthen its customer base over time. A loyalty program is simply an opportunity for a company to reward its customers for their ongoing support and loyalty by purchasing goods or services from within the organization again and again. The concept can be simple or complex, but at its core, it’s all about trust. Loyalty programs establish a relationship between buyers and sellers that is built on trust, not coercion or cajoling. To understand what loyalty means to your business, you need to understand where it comes from and how it can be further cultivated — both in your company culture and your marketing strategy — to reach new levels of success with every sale.

What is loyalty?

Loyalty is the act or practice of rewarding customers for their continued support and loyalty. It is a concept that has been part of human psychology for millennia, and it can be traced back to its origins in Mesopotamia. Loyalty programs have been a staple of the modern business world for almost as long as companies have existed. But today, loyalty is more than just a marketing tool to attract new customers or drive retention among existing ones. It’s about much more than that. It’s about brand loyalty, and how a company can leverage the concept to build and strengthen its customer base over time.

More about Author Marisa Hochberg : https://marketbusinessnews.com/marisa-hochberg-shares-examples-of-successful-brand-partnerships-and-why-theyre-so-effective/310951/

Why does loyalty matter?

A great way to build brand loyalty is through a loyalty program. This is when an organization rewards its customers for their ongoing support and loyalty by purchasing goods or services from within the organization again and again. The concept can be simple or complex, but at its core, it’s all about trust. Loyalty programs establish a relationship between buyers and sellers that is built on trust, not coercion or cajoling. More about Author Marisa Hochberg : https://www.accesswire.com/720343/Marisa-Hochberg-is-the-Subject-of-a-New-Interview

How to build loyalty in your company

Here are 4 tips for building loyalty in your company: - Be consistent. Be consistent in your approach to reward and recognition. Different departments or regions of your company may have different rewards programs, but as a whole, your organization must be consistent in how you handle them. - Be flexible. Be flexible in how you handle rewards that may change over time. For example, let’s assume that you introduced a new initiative called “Back to the Lab” last year. During this program, you offered a free bike to every customer who bought a system from you. However, biking has since become difficult to find, so you could decide to discontinue the program or change your policy to offer a different reward system each year. - Avoid relying too heavily on a single strategy. Create a strategy, but don’t limit yourself to only using it. Create a brand loyalty program that encompasses your company culture, products, and services. - Track your results. Weigh in on how well your brand loyalty program is working for your organization. Are you seeing a rise in customers coming back for more, or are you seeing a decline in overall sales? These are good signs and indicate that your program is working as intended.

More about Author Marisa Hochberg : https://www.dailymail.co.uk/femail/article-3181750/I-realized-appearance-based-world-Overweight-woman-turned-fitness-guru-drops-75lbs-slims-size-ZERO-left-heartbroken-friend.html

Effective ways to boost brand Loyalty

Now that you understand what brand loyalty is and how it can benefit your business, it’s time to look at how you can build and strengthen your customer base by leveraging this concept. The following are three effective ways to boost brand loyalty: Partnering with a programmatic partner: This is a great way to increase brand loyalty because it can help you to drive more traffic to your website when people are searching for your brand. Ongoing training on best practices and customer service: If a customer calls or emails you with a query, offer to help out. You can also provide resources or guides that highlight best practices for dealing with common issues. Creating an automated mailing list: You can offer updates, special offers, and discounts to your mailing list by automated or passive email. This will help you to create an ongoing customer base, and will also keep your mailing list size as low as possible since most people are unlikely to unsubscribe from emails.

Conclusion

Ultimately, your goal with a brand loyalty program is to establish a trusting relationship with your customers, one that will last a lifetime. Creating a program that rewards repeat customers through goods or services is a sure way to build brand loyalty.