5 Ways to Increase Brand Awareness in Tough Economic Times

By Marisa Hochberg : https://twitter.com/marisahochberg

Whether you’re a sole proprietor or a small business, your brand is as important as ever. It’s also very important to research and understand the different ways in which your brand can be enhanced in today’s fast-paced world. With the current economic downturn and its associated negative publicity, many businesses have been put on the defensive. To help restore some confidence, here are five ways that you can increase brand awareness in tough economic times.

Create and maintain a strong social media presence

Social media is a great way to create brand awareness and increase your business’s online presence. With so many social media accounts to choose from, it can be hard to get started. You may not know where to begin, or what types of content you should be posting. Start by researching the various social media platforms and learning the best way to create engaging content for each channel. After you’ve found the perfect platform for your brand, it’s time to build a social media following. You can start by posting updates about your business and your industry on social media platforms, as well as on your site. You can also connect with other business owners and discuss ways in which you can help one another grow. You can also create a blog, provide a video testimonial, or create other content that will bring your brand to life.

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Research is key and you need to stay on top of your game

As the owner of a small business, you probably spend the majority of your day managing the day-to-day operations of the business and your staff. The best way to stay on top of brand developments and developments within your industry is by regularly conducting research. By staying informed on current events, business trends, and company strategies, you’ll be well-positioned to respond appropriately to a new brand and customer needs. You can help to protect your business by staying current on regulatory changes, new product releases, and industry trends. By staying on top of current events, you’ll also be well-informed about upcoming business and marketing strategies that may benefit your brand.

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Keep things simple, but effective

Individuals are very judgmental and oftentimes prefer to choose a brand that is familiar to them. By keeping your logo and name simple, your brand will be more recognizable to a wider audience. This will ensure that your brand is still associated with quality and will help to differentiate your products and services from those of your competitors. Keep your website and social media updates simple, but effective. Your posts should be interesting, and informative, and use words that your target audience will understand. Your website can include information about your products and services, as well as information about your industry, and your location. You don’t need to post videos, but you can include information about your company in CSV format, along with a link to your site.

Be visible and don’t be afraid to speak your mind

You don’t have to be the most popular business in the city to have a positive impact on your community. By posting content on popular social media channels, as well as on your site, you can expand your brand visibility and establish yourself as a thought leader within your niche. You can also engage with your community by hosting live events, or by responding to comments and questions from your followers. By consistently expressing your brand’s values and beliefs, you’ll be reinforcing that your products and services are relevant to your customers and your community. You’ll also be demonstrating your commitment to your brand’s long-term success.

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Stay relevant, but not too traditional

Traditional marketing strategies are often time-consuming and costly. By constantly staying on top of new trends, technologies, and market trends, you can stay relevant while still traditionally marketing your brand. Traditional marketing techniques often rely on expensive, heavy-duty email campaigns, as well as television, newspaper, and outdoor advertising. By maintaining a balanced approach to traditional and modern marketing techniques, you’ll be able to maintain a healthy brand presence in today’s economy.

Bottom line

As the owner of a small business, you’re already fighting an uphill battle. You must understand the best ways to boost brand awareness in tough economic times. By creating and maintaining a strong social media presence, researching, and speaking your mind, you can help your brand to regain some confidence and regain the lost trust of customers.