What is Ecommerce Marketing? Strategies and Tips

By Marisa Hochberg : https://www.einnews.com/pr_news/598745460/marisa-hochberg-founder-of-mjh-wellness-on-partnerships-and-marketing-in-a-post-covid-world

Ecommerce marketing is the strategy that businesses use to take their products from the virtual world to the real world. It involves strategies such as search engine optimization, social media, email marketing and display advertising.

How to Build an Ecommerce Website

Building an ecommerce website can be a complex process, but you don’t have to do it all on your own. You’ll need to build an online store that sells your products, and that’s no easy task. If you’re ready to dive in, here are the steps you’ll need to take: - Choose a Shopify Theme that best fits your ecommerce business. Selecting the right Shopify theme will greatly aid your efforts of creating an effective ecommerce website. Shopify themes are the building blocks of every ecommerce website. They allow you to create a visually appealing store in minutes. - Build a list of top-selling products. When you create your ecommerce website, make sure you have your products listed on the site. The easiest way to do this is to choose products that are already being sold on other ecommerce websites. - Strategically add coupons, deals, and shipping information to your store. These tactics can save your business thousands of dollars per year. Don’t forget to make your website responsive so that it looks great on smartphones and tablets. This is an important step because 43% of consumers research ecommerce stores on their mobile devices. - Optimize your SEO. SEO is all about turning visitors into customers. The best way to optimize your SEO for ecommerce is to write quality content for your blog. If you’re using Shopify, you can also use their blog builder to create new posts. - Increase your brand awareness. The best way to do this is by adding customer testimonials to your website. You can do this easily with a service like Thumbtack. - Build a lead generation strategy around your e-commerce store. If you can get your first interactions with customers in your ecommerce store, you can create a more positive lead generation experience with your business.

More about author Marisa Hochberg : https://flipboard.com/@marisahochberg/marisa-hochberg-social-media-and-press-0088rdosz

SEO Basics for E-Commerce Stores

Search engine optimization is crucial for any e-commerce business. From a customer’s perspective, the most important criteria for finding a product on the internet are the results that are returned. When a customer searches for a product, the first things that appear on their screen are the results from Google and other search engines. When a customer sees your ecommerce website and gets to these results, the first thing they do is click on that product. The main things you need to do to improve the visibility of your ecommerce website are as follows. - Make sure your website is mobile responsive. - Create unique and keyword-rich meta tags. - Ensure your website is easy to navigate. - Write quality content for your website.

Social Media for Ecommerce Marketing

Social media has become an important tool for ecommerce companies. With social media, you can build brand and customer relationships by sharing content on your channels and engaging with customers. You’ll also have access to analytics to track your social media channels and check for growth. When you’re creating your social media strategy for ecommerce, you’ll want to consider the following. - Choose the right social media channels for your business. - Create engaging content. - Use social media ads. - Optimize your website for SEO. - Reinforce customer relationships. - Track and analyse your results. - Respond to customer comments. - Make adjustments as needed.

More about author Marisa Hochberg : http://www.mamaandtata.com/blog/2018/9/9/marisa-hochberg

Email Marketing for E-Commerce Stores

Email marketing is one of the most effective ways to build customer relationships. When you send emails to your customers, they can leave you positive reviews and recommendations. Email marketing also allows you to track your emails, track opens and clicks, and reach out-of-the-way prospective customers. The most important thing to remember when building your email marketing strategy is to not spam your customers with too many emails. There are two types of email marketing you can do for your business. - Pre-sales email marketing - Pre-sales emails can be helpful for getting a customer’s attention. You can use this strategy when a customer is about to purchase a product from you. For example, you can include a pre-sales email when a customer is about to purchase a specific product or when a customer is about to make a large purchase. You can also use this strategy to create a sense of urgency for a customer. For example, if you have a product that’s on a specific-time-limited sale, you can use a pre-sales email to remind your customers about the sale. - Up-sell email marketing - Upsell emails are another form of pre-sales emails. In these emails, you can offer a more expensive product that’s related to the original product. You can also use this strategy to build customer relationships by offering free content related to your original product.

Display Advertising for E-Commerce Stores

The most effective type of advertising that can support your ecommerce business is display advertising. This type of advertising allows you to place ads on websites like Google and Amazon. You can also place ads on other online platforms that may have display space available. When you’re setting up your display ad strategy, you’ll want to make sure to follow these steps. - Choose a reputable ad network. - Set up your ad account. - Create your ad creative. - Adjust your ads. - Track and analyze your results.

Conclusion

Ecommerce marketing is beneficial for any business looking to expand their customer base. There are numerous strategies you can use, such as search engine optimization, social media, email marketing, and display advertising. These strategies can help you attract new customers and retain your current ones. Ecommerce marketing is like any other marketing strategy. It takes a lot of time, effort, and money to succeed. But if you keep the tips above in mind, it can be easier to build an ecommerce business. Now it’s just up to you to take the initiative and succeed.