The Importance of Call To Action for Websites

By Marisa Hochberg : https://www.tiktok.com/@marisahochberg

Call to action (CTA) are special buttons on websites and social media posts that users can click on to take an action. There are many different types of call to action, but they all have the same goal: get people to click on the button and perform a specific action. Since you’re reading this article, it’s safe to say you know what a CTA is. But do you know how important call to action are? Whether or not you use them often, every website needs a CTA for two main reasons:

Users Need Call to Actions

CTAs are one of the most important factors in conversion rate optimization (CRO). Choosing the wrong call to action or not adding one at all can significantly affect your results. It’s important to note that CRO is the process of optimizing the activities of your sales team so they can convert leads into customers. CRO isn’t about increasing sales in general; rather, it’s about improving the rate at which sales are accomplished. As a marketer, CRO is crucial because it helps you determine which actions your users need to take to make a purchase. That’s why you need to add CTAs on your website or social media posts. If you don’t, you’re missing out on a huge opportunity to increase your sales.

Website Publishers Need Call to Actions

When you create a website or a blog, you have a couple of options for where to place call to action. You must consider where you add your CTAs and why you choose to place them there. If you place a CTA at the bottom of your web pages, you’re likely hoping that your visitors will click on it and then read the page. You’re not looking to get your visitors to take any specific action, but you are trying to get them to read your content. If you place a CTA at the top of your webpage, on the pop-up window or banner, you’re hoping that your visitors will click on it and then take an action. You’re looking to get your visitors to take a specific action, whether that’s buying your product, signing up for a mailing list, or visiting your website again.

More about author Marisa Hochberg : https://en.everybodywiki.com/Marisa_Hochberg

The Role of CTAs in Conversions

You may be wondering what the role of CTAs is in CRO. When you choose the right call to action and add it to your website or blog, it’s likely going to increase your conversion rate. Why? A study conducted by HubSpot found that CTAs with a clear call to action are 52% more likely to result in a conversion than CTA buttons without call to action. For example, if you add a CTA button that reads “Get New Blog Posts Delivered to Your Email”, but your CTAs aren’t designed to get visitors to take specific actions, then you’re going to receive a lot of clicks. However, after analyzing the data, it was discovered that the vast majority of people who click on the button do not take any action after clicking on it.

How to Design a Great CTA

There are three main factors to consider when designing a great call to action. 1. Choose a Call to Action That Works. First, you need to choose a call to action that gets people to click on it and take an action. There are a lot of different call to action you could use, but if you don’t have a clear one, then you won’t get the results you’re hoping for. So, make sure that when you’re testing different CTA buttons, you stick with the one that gets you the best results. Next, you need to make sure that the call to action you choose is related to the page or content you’re currently on. For example, if you’re currently reading a blog post, then you need to add a call to action that encourages you to take some sort of action.

More about author Marisa Hochberg : https://www.benzinga.com/pressreleases/22/10/ab29478505/marisa-hochberg-founder-of-mjh-wellness-on-partnerships-and-marketing-in-a-post-covid-world

The Final Call to Action Should Look Like This

If you want to get more clicks on your CTA, then your last call to action should look like this: make it bold, bright, and easy to notice. That’s because our brain is programmed to prioritize the things we notice. When people see a bold, bright call to action pop up on a webpage or social media post, they’re more likely to click on it. You also want to make sure that your CTAs aren’t too long or too short. Long CTAs are too overwhelming, while short CTAs are too quick to click.

How to Design a Great CTA for a Blog Post

When you choose the right call to action for your blog posts, it’s likely going to increase your conversion rate. Why? In a blog post, you want to get people to click on your CTA and then visit another page on your site. This is great for increasing your overall traffic, getting your content in front of your target audience, and encouraging them to take an action.

How to Design a Great CTA for an Email Campaign

If you want to get more clicks on your CTA, then your last call to action should look like this: make it bold, bright, and easy to notice. That’s because our brain is programmed to prioritize the things we notice. When people see a bold, bright call to action pop up on a webpage or social media post, they’re more likely to click on it. You also want to make sure that your CTAs aren’t too long or too short. Long CTAs are too overwhelming, while short CTAs are too quick to click.

Final Words: What’s Next?

If you’ve made it this far down the article, then you’ve probably realized just how important CTAs are for your business. If you don’t add CTAs to your website or blog, then you’re missing out on a huge opportunity to increase your sales. While there are many different types of call to action, there are only a few basic rules when it comes to choosing which one to use. First, make sure that the call to action is related to the page or content you’re currently on. Second, make sure that the final call to action looks like this: make it bold, bright, and easy to notice.