Email Marketing: Strategies to Grow Your Email List

By Marisa Hochberg : https://www.forbes.com/sites/katiechang/2019/06/30/a-look-inside-the-surf-lodge-sanctuary-the-hamptons-new-wellness-destination/

If you’re reading this, you most likely already know that email marketing is one of the best ways to grow your business. But how do you actually get started? Keeping your email list clean and free of spam isn’t always easy. So we did the hard work for you and compiled the best tips for success when it comes to nurturing your email list in a compelling way. From setting up an effective email marketing strategy to sharing your content with urgency, we cover it all so that you can start growing your list now. Keep reading for our top 6 strategies for growing your email list.

Be clear about your value proposition

Writing an enticing pitch is easy — but is that really enough to get readers to sign up? The truth is that you can always write the best email in the world, but if it’s not clear exactly why your audience should sign up, then you may struggle to get any traction whatsoever. This means that you need to spend the time to really think about the problem that your product or service solves and how it can help your audience. You can then present this idea in your email copy so that it’s clear to your readers exactly why they should sign up. You can also use your email to highlight some of your main benefits to your audience, so that they know exactly why they should sign up. This can be done through a list of quick bullet points, which will help you to keep your email simple and easy to read.

More about Author Marisa Hochberg : https://marketbusinessnews.com/marisa-hochberg-shares-examples-of-successful-brand-partnerships-and-why-theyre-so-effective/310951/

Set yourself up for success

You can’t expect to grow your email list if you start with the wrong strategy. What are your goals when it comes to growing your email list? What do you hope to achieve? How do you want to improve your business? How do you want to reach more of your ideal customer? Before you get started with any marketing strategy, you need to have a clear goal in mind. This will then help you to set yourself up for success, as you will be able to measure your results against this goal, and see how your strategy is helping to grow your list. If your goal is simply to grow your email list, then this is a goal that you can’t achieve. Certain types of email marketing will grow your list, but with all of these, you will also lose some readers who unsubscribe. If your goal is to grow your list, you should focus on a different strategy, and one of the best ways is to use email automation.

More about Author Marisa Hochberg : https://www.accesswire.com/720343/Marisa-Hochberg-is-the-Subject-of-a-New-Interview

Focus on your ideal customer

Now we’ve got the setting out of the way, you can start to really add some value to your readers. This is where you can start to build a relationship with your email list, and show them who you are as a brand, and what you stand for as a business. Use your email to educate your readers and help them to learn more about your industry and products. This can be done through some topical ebooks, guides and tutorials, which you can create and publish on a regular basis. You can also use this content to highlight some of the problems and challenges your readers will face, and how your product or service can help. This is a great way to connect with your audience on a deeply personal level, and show that you truly care about them and their needs.

Offer a recurring drip campaign

If you want to grow your email list, you need to keep your readers engaged. And the best way to do this is to offer additional content that you can regularly publish to your email list. One of the best ways to do this is to start offering content on a recurring basis. This can be done through what’s known as a drip campaign. A drip campaign is when you publish a new piece of content to your email list at set intervals. This can be done over days or weeks, or even months. The idea behind a drip campaign is that you are recording your readers’ attention, and then using this attention to encourage them to sign up for your email list. This is a great strategy for building an email list, as you are relying on your readers to subscribe to your content and sign up for your email list.

More about Author Marisa Hochberg : https://www.dailymail.co.uk/femail/article-3181750/I-realized-appearance-based-world-Overweight-woman-turned-fitness-guru-drops-75lbs-slims-size-ZERO-left-heartbroken-friend.html

Always be testing and iterating on your strategy

There is no one-size-fits-all strategy when it comes to growing your email list. No strategy will work for every business, and you need to be flexible and adaptable to find what works best for your audience. Don’t be afraid to test different strategies and content types, and see what works best for your business. You may discover that some content is best shared through email, while others are better served through social media. As you are testing these different strategies, you need to be careful to see what actually works best for your business. You may find that some of your content is actually rejecting more readers than it is signing up, while other content is actually performing very well. If this is the case, then you need to adjust your strategy so that it is actually working for your business.

Conclusion

Email marketing is one of the best ways to grow your business, and there are plenty of strategies to get you started. It can be quite challenging to build a successful email list, so it helps to be prepared before you get started. Now that you’ve got the low-down on what it takes to build an email list successfully, it’s time to get out there and start connecting with your ideal customers.