5 Strategies To Incorporating Memes in Your Marketing Strategy

By Marisa Hochberg : https://jonesroadbeauty.com/blogs/wellness/talking-with-wellness-guru-marisa-hochberg

When it comes to marketing, you can’t simply rely on any old strategy. You need to make sure that your marketing efforts are backed up with strong marketing strategies. This helps your brand stand out from the crowd and get noticed by potential customers. A good example of this can be found in the world of memes. While they are often associated with bad spelling and hidden messages, they have a lot more potential than you think. Incorporating memes into your marketing strategy will help your company stand out from the competition and get noticed by potential customers. Here are some strategies that can help you do just that:

Shower users with in-jokes and oddball humor

One of the best ways to get your brand noticed is by showering your customers with random, off-the-wall humor. Some of these might seem like a stretch from a marketing standpoint, but when it comes to targeting a niche market, it can be an effective strategy. A lot of people who love your brand might find it off-kilter the first time they meet with you. This might be a bit of a concern if you’re considering including memes in your marketing strategy. To get past this, consider how your brand’s humor can be appealing to a certain audience. For example, if your brand is known for its gaming-themed jokes, you might want to keep your memes away from more serious topics.

More about Author Marisa Hochberg : https://www.crunchbase.com/person/marisa-joelle-hochberg

Let users make their memes

A lot of marketers believe that they should only ever use memes they’ve created themselves. While this is probably a good rule of thumb, some of the best memes are the ones that users have made themselves. This is especially the case when the meme is cultural in origin. For example, Google’s famous “Wtf?” (which you can access here) is a cultural meme that’s still going strong. So, when you use a Google-related term in your marketing strategy, people will likely find it hilarious. But there are several ways to get around this. The first is to check if there is a search engine optimization (SEO) guide online that covers the topics you’re about to use. If you aren’t finding success with the SEO aspects of your strategy, it might be a good sign that your memes are working.

More about Author Marisa Hochberg : https://www.f6s.com/marisa-hochberg

Try using a combination of humor and nostalgia

Trying a combination of nostalgia and humor might sound a bit odd, but it can work well as a marketing strategy. For example, let’s say you sell shower gels with notes from Harry Potter. While most people will think that those shower gels are pretty dark, you can use the nostalgia of Harry Potter to make them more approachable. You can then use the humor of your Harry Potter shower gels to get past any resistance your audience might have had before.

Offer customers themed parties

Partying is always a great way to get your customers involved in your brand’s marketing strategy. You can host a themed party for your best customers, or you can throw a wild party for your other customers just for the sake of it being a party. You can also incorporate your brand’s history into your themes and add a nostalgic flair that your customers will enjoy. For example, let’s say you sell shower gels with messages from the classic novel “The Adventures of Tom Sawyer”. You can hold a “tom Sawyer” party for your guests, or you can invite your general public to attend on the condition that they bring a canned beer or glass of wine to the event.

More about Author Marisa Hochberg : https://thepuristonline.com/2019/05/pure-picks-marisa-hochberg/

Help your team adopt different personas

Personas are great for marketing, but they can be a real pain in the ass to keep up with in real life. So, why not cut out the middleman and have your employees adopt different personas for your marketing strategy? For example, let’s say your marketing team is in charge of getting your brand’s name out to the masses. But no one on your team has ever used the brand before. So, how can your team successfully market your brand without any prior knowledge? One option would be to create a persona for the brand. This could be a blog post or a cover story in your company magazine. Then, when your team members can use the brand, they will feel instantly at home.

Conclusion

You can use memes in your marketing strategy in a variety of ways. By creatively using them, you can get your brand noticed and get potential customers interested in your products or services. The possibilities are only as far as your imagination takes you. So, while some of these strategies may seem a bit odd, they can work well when it comes down to reaching your goals. Now, go ahead and incorporate some of these strategies into your marketing strategy and see what happens.